The Brief
Genius Filler, a premium dermal filler brand wanted to pioneer change in the aesthetics industry, making it more inclusive for the transgender community. To do this they wanted to tell Jaxon Feeley’s inspiring transition story and how Genius Ultra gave him the masculine jawline he desired.
A Collaboration for Education
Working alongside Propella Video, who showcased Jax’s full experience & Vicky Dubois Photography, who captured Jax’s final look, we created a full campaign across social media to help position filler as an alternative to surgery through story telling.
This project was all about inspiring the aesthetics industry to upskill in techniques that support the transgender community. Surgery isn’t the only route to people’s true identities, aesthetics has a vital role to play too.
